Fortenova grupa d.d. and its operating companies Jamnica, Konzum, PIK Vrbovec and mStart have received the Employer Partner Certificate (Certifikat Poslodavac Partner – CPP), awarded by Selectio group. With this Certificate the experts of SELECTIO Group have since more than 15 years been comparing local HR practices with global trends, thus improving the standards in human resources management and promoting practices that set a model of excellence in HR.

In the HR analysis carried out at all levels of the organisation, Fortenova Group and its operating companies have scored excellent results, and the certificate has acknowledged the highest management quality in five key areas of human resources – Strategy, Recruiting and Selection, Performance Management, Training and Development and Relation to Employees.

“As many as five Croatian Fortenova Group members – Fortenova grupa, Jamnica, Konzum, mStart and PIK Vrbovec – have met all the criteria of the Employer Partner Certificate and constitute a true example of successful HR management that has continuously developed in all areas. The companies have conducted various internal compliance, climate and satisfaction surveys, and hence the Feedback 360 analysis has confirmed that the managers comply with organisational values and key competencies. Recruitment and selection activities are at premium level, while onboarding processes have stood out in terms of innovative practices and approach. Internal communication at all levels of the organisation is commendable and makes sure that the teams are well informed and it is interesting to note that some practices are a role model of excellence even at global level” – said Martina Kessler, Head of Organizational Development Solutions from SELECTIO Group.

„It is not without reason that our human resources strategy is a strong support to all important processes at Fortenova Group. Whatever we do internally is also reflected on our environment and given that Fortenova Group employs around 50000 people across the region, we largely also determine the way in which the region functions. This also implies the reverberation of our employee relationship in the entire Group, which is based on building a desirable and encouraging work environment where our colleagues will be content and motivated. With this approach we as a company spread the sense of security and optimism and actually indirectly contribute to bringing the negative demographic and migration trends that we have been faced with to a halt” – said Fabris Peruško, Fortenova Group’s Chief Executive Officer and Member of the Board of Directors, at the Employer Partner Certificate awarding ceremony.

Quality HR management is reflected in the partnership relations between the employer and the employee and has over the last years constituted a crucial competitive advantage of contemporary organisations. In 2020 Fortenova Group had received the Excellence in Challenges acknowledgement, thus having proved its top-notch management of the changes caused by the COVID-19 pandemic, and with the successful completion of the certification process Fortenova grupa d.d. and its operating subsidiaries have joined the company of more than 100 corporations in Croatia that use the Employer Partner Certificate methodology to measure their success in managing human resources and to develop and improve HR practices.

“Since the very beginning of its operations Fortenova Group has been focused on its employees, on creating a quality work environment as well as on improving the rewarding system. This has all contributed to the excellent results achieved in this certification, and the fact that the certificate has been awarded to as many as five of our companies has affirmed the excellence that we strive for as a Group. The Certificate also imposes a responsibility to additionally improve the high level of partnership achieved with our employees in the forthcoming period” – said Gordana Fabris, Director of Human Resources at Fortenova Group.

Fortenova grupa d.d. has received the acknowledgement “Family Friendly Employer”, awarded for the fourth year in a row by the Central Government Office for Demographics and Youth to companies with best quality solutions in achieving a friendly atmosphere towards employees and their families, particularly taking into account the adjustment of the employers to employees’ families over the period of the COVID-19 pandemic.

Since 2018, when it was awarded for the first time, this acknowledgement has established itself as an important public commendation to those employers whose relation to their employees stands witness to their socially responsible approach and also shows a diversity of solutions for creating a friendly and encouraging environment for employees and their families.

“At the company we have focused on our employees with children, by providing parents with certain benefits in those moments of life that are important to them. At the same time we are focused on the idea of projecting optimism, as we believe that the optimism that we build within our company also affects the broader society. Viewed in the context of the declining population, we think that what is missing in our society is optimism. It is important for us to support family life as well as optimism, because we believe that it is possible to create personal wealth, values and business success in our region and that people can feel good here” – said Fabris Peruško, Fortenova Group’s Chief Executive Officer, on the occasion of the award presentation.

Gordana Fabris, Fortenova Group’s Director of Human Resources, noted that the wide array of benefits at Fortenova Group ranged from employee health care by way of covering additional health insurance costs, thru a number of measures supporting parenthood – flexible working hours and four-hour workdays for parents of children with special needs, the possibility of gradual return to work following maternity or parental leave, use of days off for the child’s first day at school or kindergarten – up to subsidized sporting activities for its employees.

“Fortenova Group’s commitment to building a community that places the focus on family values has been recognized by the Central Government Office for Demographics and Youth, which has awarded us the acknowledgement “Family Friendly Employer” for the year 2021. We are exceptionally proud of this valuable recognition, which is also an encouragement to keep focusing on the welfare of our employees even more” – Gordana Fabris said.

The programme was developed in collaboration with experts from LQ Group as the third comprehensive education programme within the long-term project of improving the knowledge and skills of Fortenova Group employees

On 14^th September 2021 Fortenova Group commenced the implementation of the Discover programme – the third group programme within the DRIVE Beyond Excellence long-term project developed by Fortenova Group with a view to improving the knowledge and skills of its employees.

Following the start of the education of the first generation of participants of the Navigate and Accelerate programmes, another 139 Fortenova Group employees from the Retail, Food and Agriculture divisions, as well Fortenova grupa d.d. and mStart, have embarked on the Discover programme.

The education is focused on acquiring new knowledge and competencies in different operational areas, and the programme has been developed together with the experts from LQ Group. Over the following months the attendees will have the opportunity to acquire new knowledge and skills in different business areas, with particular emphasize on the competencies that are important to be developed in order to be able to successfully cope with day-to-day business challenges and tasks.

The education is intended to improve the managerial skills of Fortenova Group employees as well as to transfer the acquired knowledge further in order to enhance the overall level of employee competencies and efficiencies and contribute to the atmosphere of togetherness, collaboration and sharing fostered by Fortenova Group.

Over the period of only a few months Fortenova Group has developed three comprehensive education programmes, with over 250 employees from all our companies currently taking part.

“We believe that providing the conditions for personal and professional growth and development is the strongest lever in striving to strengthen the Group’s overall human resources and the best response to all our business challenges. The Drive Beyond Excellence education is a long-term, systematic model supporting the professional and personal development of Fortenova Group employees in order for them to make a contribution to the operating results and to generating new values for the company, as well as to creating the atmosphere of one of the most desirable employers on the territories of the region where Fortenova Group operates” – said Gordana Fabris, Fortenova Group’s Director of Human Resources, at the promotion of the Discover education programme.

For the second year in a row, Fortenova Group is among the 20 best employers in Croatia, according to the results of the survey Employer of the First Choice, conducted by the MojPosao portal for the 17th year in a row. Fortenova Group was on this list for the first time only a year and a half since its inception, and this year it has further confirmed its place on the list of the best employers. The survey was conducted in late 2020 and early 2021, and 20,000 respondents participated.

Gordana Fabris, Director of Human Resources at Fortenova Group, emphasized on that occasion: “We are proud of this result. This research shows that despite the fact that we are a very young company that is simultaneously transforming and developing a new corporate culture, for the second year in a row we are also one of the most desirable employers. From the very beginning of its operations, Fortenova Group has always focused on the importance of employees, creating a quality work environment and improving reward conditions, all of which have contributed to our excellent results within this research. Today, Fortenova Group is the largest employer in the region with more than 50,000 employees. This represents a great responsibility for us in the upcoming period, in accordance with our values of excellence, to continuously work to be an even better and more desirable employer and improve all segments of human resource management … “

The aim of this research is to find out which employers on the Croatian labor market are the most attractive to the general public. The research is anonymous, based solely on respondents’ perceptions of companies and their free choice. It is in fact the respondents who ‘create’ the list of employers they would most like to work for, and reveal the reasons why these employers are considered the ‘most desirable’. In addition to Fortenova Group, this year’s list also includes other large Croatian companies such as dm-drogerie markt, Lidl, Müller store Zagreb, Rimac Automobili, Atlantic Grupa, HEP, Kaufland Croatia, PLIVA Croatia, INA, Infobip, Hrvatski Telekom, BIPA , Valamar, Zagreb Holding, Pevex, Coca-Cola HBC Croatia, Jadran – Galenski Laboratorij, Ericsson Nikola Tesla and A1 Croatia. The results of the research show that, unlike last year, when harmonious relations in the workplace were the most important factor in evaluating the degree of attractiveness of a particular employer, this year the most “crucial” votes went to job security (40%). Harmonious relations in the workplace (for 39% of respondents this is a crucial reason for attractiveness) are ranked second, while in third place, just like last year, is the social responsibility of the employer (36%).

As part of the improvement programme for the knowledge and skills of its employees entitled DRIVE Beyond Excellence, in partnership with the experts from the COTRUGLI Business School Fortenova Group has developed the Navigate programme, intended to strengthen the professional competencies of Fortenova Group employees in order for them to also significantly contribute to meeting Fortenova Group’s strategic goals by investing in their own development and to deal with new business challenges with ease.

The first generation of Navigate programme attendees comprises 35 employees of Fortenova Group and its operating companies. Over the course of the 14 months of the education programme they will go through seven thematic units providing them with the opportunity to strengthen their leadership skills, ponder possible improvements at their respective companies, acquire new, practical organizational knowledge and through all of that additionally mobilize their teams and organizations. An integral part of the programme is also a concrete project from Fortenova Group’s operations, where the students will work under the sponsorship of one of Fortenova Group’s Executive Directors.

In order to adjust the entire programme as much as possible to the Fortenova Group environment and the projects taking place at the operating companies, the content of the DRIVE programme for future attendees will be designed based on the feedback, proposals and ideas of the attendees from previous generations. Therefore the students of the first DRIVE programme generation will also be ambassadors of sorts for the programme.

On the occasion of the DRIVE Beyond Excellence education programme kick-off Fabris Peruško, Fortenova Group’s Chief Executive Officer and Member of the Board of Directors, said: “It is our wish to be not only the largest, but also the most desirable employer in the region and hence we consider this significant investment in the expansion of our employees’ knowledge, that we have just started, to be one of the key elements in achieving that goal. I personally believe that building a systematic support that will provide talents with the possibility of personal growth and development is also of particular importance in the perception of the company as employer and in accomplishing all our business objectives. A structured approach to improving human resources will create new values for the Group and contribute to creating togetherness, which is extremely important for Fortenova Group to meet its ambitious business goals.”

“Being the educational partner in this significant project is a particular pleasure for us and we are looking forward to realizing all the objectives set. The trust placed in us motivates us, in accordance with the School’s mission, to encourage students to pursue a continuous development in order to set an example and introduce positive changes and thus contribute to the development of their organization and the society as a whole” – said Zoran Đorđević, Partner and Programme Director of COTRUGLI Business School.