Our initiatives

Environment

Fortenova Group’s business operations include a variety of environment-intensive activities, especially in terms of agriculture and food production. Viewing our operations in the context of the ever-increasing attention around the climate crisis and growing climate concerns, we recognize that we must play our part in decreasing our negative impacts and environmental footprint, while increasing the positive ones. Therefore, environmental protection is a significant segment of Fortenova Groups’ integrated management systems and part of all strategic decisions and business processes.

Our approach

Our activities focus on two basic strategic determinants: (1) the continuous improvement of environmental values and energy efficiency, together with (2) the prevention and reduction of all types of pollution in the immediate, wider, and global environment.

The fact that we are a large energy consumer directed us towards energy efficiency projects in 2022 already, and we shall continue to pursue this in all business areas even more intensively in the forthcoming period. We will also consider additional investments to shorten the transportation time and distance from the place of production to the place of consumption, which is one of the important prerequisites for the sustainability of food industry.

Energy

The achievement of energy efficiency is one of Fortenova Group’s priorities, which has intensively been worked on since 2022, when the process of determining all emission sources in own business processes and the entire supply chain commenced. Following the completion of the carbon footprint accounting in collaboration with the Hrvoje Požar Institute (EIHP) for all established sources at 40 companies on five markets, engaging in different operations, from retail and wholesale, food and drinks production to agriculture and IT services, studies were prepared on the carbon footprint reduction.

As the base year for the aforementioned studies the year 2022 was defined. Each company has received its own study and a base for the implementation of measures to reduce its carbon footprint, with the implementation of all measures planned in the period from 2025 to 2030, over the course of which the progress of the implementation of all measures will be tracked and new measures proposed at need.

Due to all the implemented initiatives, in mid-2024 Fortenova Group received the annual “Hrvoje Požar” award in the category of realized rational energy management projects, awarded for the 29th time by the “Hrvoje Požar” Foundation of the Croatian Energy Society.

Water

In 2024, Fortenova Group companies recycled and reused more than 25 million litres of water, and the company Mercator EMBA additionally used nine million litres of rainwater. Four companies actively apply water recycling systems, using recycled water for various functional purposes. In the food sector, for example, water is reused for washing the production facilities and for equipment cooling, thus significantly reducing the overall consumption of fresh water.

Waste

In accordance with the Zero Waste concept, which implies the reduction of waste to a minimum, Jamnica has been pursuing environmental conservation initiatives in its production and logistics processes for years already. The concept was implemented in 2021, and in 2023 the approach was extended to office premises as well – individual waste baskets were removed and eco-corners introduced in the corridors with containers for selective waste separation.

In 2024, Konzum CRO for the seventh consecutive year won the title of The Best Donor for the highest overall annual value of food donations in the category of large companies.

Konzum CRO in 2023 donated as much as 480 tonnes of food in the total sales value of EUR 1.64 million net of VAT, which constitutes the so far highest amount of donations and accounts for more than one third of all food donations in Croatia.

Environment

Our approach

Our initiatives

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