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Retail

Customer satisfaction, security of supply and availability of service, together with the widest range of domestic products offered, are the unique features of Fortenova Group’s retail and wholesale network. Differentiation, flexibility of micro-locations, multichannel experience and operational excellence supported by digital transformation are the main strategy pillars of SE Europe’s largest local retail network.

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Retail

FORTENOVA GROUP:

  • On an EU scale, Fortenova Group’s retail is a medium-sized company
  • The network comprises eight companies operating in five SEE countries through eight market brands – Konzum, Mercator, Idea, Roda, M Tehnika, Franca, Velpro and Tisak
  • With a strong strategic focus on working together with local suppliers and maintaining and developing shorter supply chains, the companies are leaders in digitalisation and AI model implementation
  • Konzum is the only consumer goods retail chain in Croatia featuring its own online sales and SMART store, while Mercator introduced online sales more than 20 years ago
  • There are four companies operating as part of Fortenova Group’s loyalty programme
Portfolio
Yearly report
2700
stores and kiosks in SE Europe
37000
employees, whereof around 11,000 at Konzum Croatia and more than 20.000 people at Mercator in Slovenia, Serbia, B&H and Montenegro
2.6
million active users of Fortenova Group’s loyalty programme
14000
supplier partners in SE Europe