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Konzum to open essentially needed sales channel for local producers as green markets close03/26/2020
Fruit and vegetables of local origin already account for over 80 per cent of turnover in that category at Konzum and through the new initiative we are ready to offer our repurchasing capacities and sales network to those who have no possibility of putting their products on the market as the green markets have been closed
Citizens will soon be able to continue buying local producers' fruit and vegetables, that they, until recently, were purchasing on local markets, at Konzum stores all across Croatia. Konzum's initiative was prompted by the decision of the Civil Protection Committee of the Republic of Croatia on the measure of suspending the operations of green markets and all accompanying facilities. Products of local origin already account for more than 80 per cent of Konzum's fruit and vegetables turnover and with this initiative Konzum shall secure additional space on its shelves all over Croatia for local producers who had offered their products mainly in local communities so far. Interested farmers can contact the distributors PIK Vinkovci, Marinada and Fragaria, who will repurchase the goods and deliver them to Konzum with guaranteed highest quality standards. The project can also be joined by small fruit and vegetable growers who have applied to Konzum's „The Best from Croatia“ competition, once they make arrangements for the cooperation with the aforementioned distributors.
In collaboration with the Small Croatian Producer cluster Konzum has offered a selection of quality local products from small local producers at specially designed areas in several of its stores. With the new initiative and in agreement with the Small Croatian Producer cluster we shall continue to place on the market goods of producers acting within the scope of that cluster who have already participated in the project „The Best from Croatia“.
„While we appreciate all decisions made by the Civil Protection Committee of the Republic of Croatia as they are intended to protect the population's health and safety, we also want to help primarily small family farms to whom an important sales channel is not available any more and whose existence has thus been jeopardized. Since the very beginning Konzum has been fostering partnerships with local producers and this initiative is a continuation of our strategic focus on supporting Croatian production. In the current situation that we have been faced with due to the coronavirus epidemic, self-sufficiency has proved to be particularly important in maintaining the supply chain and hence we all together have to work on strengthening the local agriculture“, said Zoran Mitreski, Member of the Management Board of Konzum.
Konzum already cooperates with more than 4000 small and large fruit and vegetable producers from all over Croatia, via direct deliveries to own distribution centers, their repurchasing stations or its strategic parterns.
With this initiative we are ready to offer our repurchasing capacities and sales network to those who have no possibility of putting their products on the market.
" Agrolaguna is a company engaged in winemaking, olive growing and cattle farming on 1200 ha of cultivated land. "
" Konzum is the leading retail chain in Croatia with 700 stores serving more than 650.000 customers daily. "
" Belje is the biggest agricultural company in the region with 20,000ha of arable fields and cattle raising on over 20 farms, which ensures From field to table product traceability for Belje cheeses, traditional cured meat products and wines. "
" Jamnica is the largest Croatian producer of mineral and spring waters and soft drinks with tradition spanning 180 years. "
" Ledo is the largest manufacturer of industrial ice cream and the largest distributor of frozen food in Croatia. "
" PIK Vrbovec is the leading company in Croatian and region's meat industry with 80 years of tradition in the production and processing of meat products. "
" Zvijezda is the largest producer of edible oils in Croatia and the only producer of margarine, vegetable fat, mayonnaise and delicious mayonnaise-based products and ketchup in Croatia. "
" Tisak is the biggest retail newsstand chain with over 900 locations and Croatia's leading distributor of print and tobacco products, prepaid top-up cards, telecom operators' start packages and other products. "